Which of the following is NOT a key component of supply chain management?

In the context of supply chain management, the primary components focus on the processes and workflows involved in delivering products to customers efficiently and effectively. Key components typically include planning, sourcing, and manufacturing, as these elements directly relate to managing the flow of goods and services.

Planning involves forecasting demand, establishing inventory levels, and coordinating activities across the supply chain to ensure that materials and products are available when needed. Sourcing is about identifying and selecting suppliers, negotiating contracts, and managing relationships to acquire necessary materials or services. Manufacturing refers to the actual production of goods, ensuring that they are created to meet quality standards and delivered timely.

Promotion, while important in the broader marketing context, does not fall under the primary components of supply chain management. Rather, promotion relates to activities aimed at increasing visibility and sales of products to consumers. It focuses on advertising and communication strategies that drive demand, which, although intertwined with supply chain activities, is not part of the core supply chain functions. Therefore, this distinction clarifies why promotion is not considered a key component of supply chain management.